Matthias Meusel has been the new Chief Brand Officer at AutoScout24 since February 15. In this newly created position, Meusel will report to Justin Re, Chief Product Officer of the AutoScout24 Group.
A few years ago, Matthias Meusel was Chief Marketing Officer at Mobile.de. Most recently, Meusel was Chief Growth Officer of Marketing and Sales at Hamburg-based FinTech Exporo. Prior to that, as CMO of Quirin Privatbank, he was responsible for the company’s brand expansion and the brand launch of its FinTech quirion. In addition to mobile.de, where he was Chief Marketing Officer, Coca-Cola, Vodafone and Grey are also among his former employers.
AutoScout24 claims to have around 30 million users per month and more than 43,000 dealer partners. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria. Since 2020, the leasing specialist LeasingMarkt.de has also been part of the AutoScout24 Group.
Also read:
Used car breed: Mobile.de tests online sales until the end of January
INTERVIEW with Cazoo CEO Alex Chesterman: “We will take market share away from the classic car trade”
Online used car platforms: everyone against everyone
From the data center: