Saturday, February 24, 2024

Volvo Korea to launch electric car ‘C40 · XC40 Recharge’ next month… “The key to product quality and brand differentiation”: Biz N

hida
hida
Hida Winkle is a tech blogger from Ohio with a degree in mass communication and a gift for writing. She is the editor-in-chief of mag.ciptaanugerah.com. Hida’s favorite subjects are technology and building art. She is also a huge fan of Anime and Manga.


Electrification completed last year → EV launch this year
The domestic launch time is later than the 3 German companies
Based on the existing compact car platform CMA
‘Sweden Premium’ Polestar and Brand Differentiation Task
Maximum mileage of 420km (based on WLTP)
Domestic certified mileage↓

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197162.1Volvo C40 Recharge

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more

Volvo Korea, which completed electrification of all models last year, is releasing a pure electric vehicle model this year.

Volvo Korea announced on the 11th that it will launch electric car models ‘C40 Recharge’ and ‘XC40 Recharge’ in Korea next month.

The introduction of electric vehicles is a bit late. For the first time in the industry, Volvo announced that it would completely suspend sales of vehicles equipped with only diesel engines and internal combustion engines, and promoted various eco-friendly policies, such as reducing the use of disposable products in stores. However, the domestic launch time of the pure electric car model fell behind the three German companies (Mercedes-Benz, BMW, Audi, etc.). The introduction of electric vehicles was later than that of Polestar, a brother brand under the parent company Geely Motors.

In the industry, it is evaluated that the product cannot keep up with the speed of Volvo’s various eco-friendly policies. Some have already completed electrification of all models of the brand (including the 48-volt mild hybrid model) and the sales performance is also showing a steady upward trend. comes out

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197166.1
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197164.1Volvo C40 Recharge
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more

In fact, Volvo Korea sold a total of 15,053 units (based on the Korea Imported Automobile Association) last year. It has maintained double-digit growth for 10 consecutive years and ranked fourth in overall sales by imported car brand for the first time since the establishment of a domestic corporation. Even now, some models have to wait more than a year to be released.

The two new electric vehicles to be introduced will be equipped with an infotainment system developed in collaboration with Tmap Mobility. It is expected that functions dedicated to electric vehicles such as charging station search will be added. As the launch is delayed, it is one of the important tasks to differentiate it from other brands of electric vehicles. Moreover, differentiation between polestar and electric vehicle brands that claim a similar premium is highlighted as an urgent task. Like Volvo (Swedish Luxury), Polestar emphasizes ‘Swedish Premium’. In addition, Polestar is said to be equipped with price competitiveness. Overall, it seems that a clearer relationship needs to be established in a situation where the brand philosophy is similar.

The electric car C40 and XC40 Recharge were made based on Volvo’s compact car platform CMA (Compact Modular Architecture). CMA is a platform developed for the lineup of small cars with internal combustion engines, such as the V40 and XC40. The starting point is different from Hyundai Motor Group’s E-GMP and Volkswagen Group’s MEB, which were developed as a platform exclusively for electric vehicles. Polestar also uses the CMA platform.

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197168.1
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197170.1Volvo C40 Recharge
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more

According to Volvo, the C40 Recharge is the brand’s first coupe-style SUV and is the first model developed exclusively for electric vehicles. The naming convention is unique. Although it is an SUV model, it was decided as ‘C’, not ‘XC’. This is the first time in about 16 years since the compact hatchback model C30, introduced in 2006, that the name of the letter C was applied.

Volvo explained that a differentiated exterior design for electric vehicles, 84 LED headlamps with pixel technology, two-tone roofline, and 20-inch wheels were applied. Key specifications include pilot assist, collision avoidance assistance, city safety, wireless software updates, remote door opening and climate control, and more.

Electric motors are mounted one at the front and one at the rear. It takes 4.7 seconds from 0 to 100 km/h. The battery capacity is 78 kWh. It can be charged to 80% in about 40 minutes and can travel up to 420 km (based on European WLTP) on a single charge, Volvo explained. The maximum driving range certified in Korea is expected to decrease. In the case of the Porsche Taycan, whose mileage is similar to that of the C40 Recharge in Europe (WLTP), it was certified as less than 300 km in Korea. In this regard, a Volvo Korea official said, “I know that there is a big difference between domestic and European certifications, but we are doing our best to obtain certification in accordance with regulations.”

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197159.1Volvo XC40 Recharge
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more

The Volvo X40 Recharge, which will be released together, can be viewed as an electric version of the internal combustion engine model XC40. The powertrain is identical to the C40 Recharge.

Yoonmo Lee, CEO of Volvo Korea, said, “The electric vehicle Recharge, introduced for the first time in Korea, is a model that reflects the Volvo brand philosophy and consideration for the safety of the earth. will do,” he said.

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197172.1
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more
Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | 111197157.1Volvo Tmap infotainment system

Volvo Korea to launch electric car 'C40 · XC40 Recharge' next month... “The key to product quality and brand differentiation”: Biz N | view icon photo more

Reporter Min-beom Kim at Donga.com [email protected]

.

Rate this post

Leave a Reply

Latest News

More Articles Like This