“Descento” brand heat countermeasure item “CORE COOLER” developed by Descente Japan Co., Ltd. has been awarded the “Sports Category” Excellence Award at the “Hitokumi Award 2021” * sponsored by the Heat Stroke Prevention Call Project. It will be awarded following last year’s Excellence Award.
“Core cooler” is an item that suppresses the rise of deep body temperature, which is the temperature of the center of the body, by cooling the palm of the hand with AVA blood vessels (*special blood vessels that regulate body temperature) at an appropriate temperature of 12 ° C. When the launch of the glove-type “core cooler” and “face guard” was launched in 2020, there was also a recommendation from experts, which received a great response. It is a series that is loved by top athletes who are required to perform even in hot environments.
In order to use the glove-type heat countermeasure item “Core Cooler” developed last year in a new shape and scene, this year we released three new items: “Core Cooler Arm” for UV countermeasures, “Core Cooler Foot” that cools the soles, and “TEKION 3D Face Guard”, which can be used as splash etiquette even in Corona evil. In addition to sports applications such as break times of competitions and cooling before and after practice, we support hot summer outdoor activities as products that can be widely used in everyday outings such as work and shopping, scenes of on-site work, etc.
3 products released this year: (from left) core cooler arm, core cooler foot, TEKION 3D cooling face guard
【Developer’s Comment】
Even in the spring and summer season next year, we will continue to make efforts to firmly support those who play sports, support, and people who work hard in the hot environment, so thank you very much in the future.
The Descente brand will continue to aim to create products to solve problems in the sports scene through product development that provides the company’s corporate philosophy of “fun playing sports for all people”.
*The “Hitokumi Award 2021” celebrated its 10th anniversary this year as a ceremony sponsored by the Heat Stroke Prevention Call Project to recognize this summer’s heat stroke prevention awareness campaign aimed at expanding the circle of awareness of heat stroke prevention.
Heat Stroke Prevention Call Project https://www.hitosuzumi.jp/
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