Saturday, January 28, 2023

Apple | Apple MacBook Pro outsells MacBook Air, Mac Pro is surprisingly popular | macbook


The Mac mini and Mac Studio are finding little buyers, according to CIRP data.  (Image: Apple)
The Mac mini and Mac Studio are finding little buyers, according to CIRP data. (Image: Apple)

The aging Mac Pro with the Intel Xeon processor is outselling the Mac mini and Mac Studio combined, according to CIRP’s latest analysis. Apple’s Mac sales are surprisingly divided among just a few models.

According to the latest analysis of Consumer Intelligence Research Partners LLC (CIRP) 74 percent of all Macs sold are laptops. This is not surprising, but in the analyzed period from July to September 2022, the MacBook Pro outsold the MacBook Air with a share of 40 percent of all Macs sold (approx. 980 euros on Amazon), which accounts for “only” 34 percent of the Mac market despite the launch of the new model with the Apple M2.

This means that only 26 percent of Apple’s computer sales are desktops. Unexpectedly, the Mac Studio and Mac mini each account for just 1 percent of the Mac market, while the Mac Pro still accounted for 11 percent of all sales in the third quarter of 2022 – and that’s by unit, not revenue. And this despite the fact that the cheapest Mac Pro with an Intel Xeon processor with eight cores, Radeon Pro W5500X, 32 GB RAM and 512 GB SSD costs 6,499 euros, while the more powerful Mac Studio with Apple M1 Ultra, 64 GB RAM and 1 TB SSD ” only” costs 4,599 euros.

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This data shows why Apple should consider scrapping the Mac Studio now that the next-gen Mac Pro is available. The 21-inch iMac is only marginally more popular than the Mac Pro, with the all-in-one reaching a Mac share of 13 percent. Because Apple doesn’t release sales figures for individual Mac models, CIRP’s figures can’t be independently verified, but the analysis suggests that the Mac mini and Mac Studio aren’t really worth Apple’s money – so it’s no surprise that the smallest desktop since 2010 no longer received a new design.

Apple | Apple MacBook Pro outsells MacBook Air, Mac Pro is surprisingly popular | macbook | 74e003f231d24182a5e30bb399f36bf1

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Tag: macbook issue, macbook pro, macbook release, macbook macos

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