Apple discounts are exceptionally rare. On the product pages, Macs, iPhones and iPads carry the same launch price the day before they are replaced by a new generation. This has two effects: on the one hand, Apple’s margin improves over the course of the model cycle, because new components are usually more expensive at first than they are after a few months, but on the other hand, used prices also remain stable. Dealers also have very limited scope for discounts. The calculation is often not to slip into the profit zone with hardware sales, but only with accessories.Volume discount when purchasing MacBook Pro
It is therefore all the more remarkable that Apple is currently actively offering discounts on the MacBook Pro. Described as a “very special Mac campaign”, Apple’s sales team is currently contacting companies and promising them cheaper hardware. If you order between 5 and 24 devices, Apple grants a discount of 8 percent. If there are more than 25 copies, the discount is even 10 percent. This is on the level that you can see in the Refurbished store for refurbished devices, where the products end up with a discount of 10 to 15 percent. In the business section On the other hand, there is no indication of the campaign on Apple’s website – at the moment it actually seems to be an action on request or contact by Apple.
Sharp drop in sales
It’s easy to see why Apple is throwing a sale like this for the first time in many years. At the last quarterly conference, Tim Cook and Chief Financial Officer Maestri had already warned that a significant downturn in the Mac sector was to be expected in the Christmas quarter. This is mainly due to the particularly high numbers a year ago when the MacBook Pro M1 came onto the market. At the same time, however, the general situation is also deteriorating. If Apple is now actively peddling discounts, countermeasures should probably be taken to make the expected decline not look quite so drastic.
Tag: macbook issue, macbook pro, macbook release, macbook macos