Friday, March 29, 2024

Following Apple, Xiaomi ranks second in China’s smartphones for two consecutive weeks: the world’s first three-year goal



After Double 11 started in November, the iPhone 13 series mobile phones were launched in large numbers in China.AppleThe share in the Chinese smartphone market has also increased to the first place, but the speed of domestic brands catching up has not slowed down.MilletFor the first time in a one-week performance, it closely followed Apple and won the second place in China. Now Xiaomi has won the runner-up and has held the second place for two consecutive weeks.

According to data from authoritative organizations, in the 45-week report on the Chinese smartphone market, Xiaomi ranked second with 1.277 million units in sales, with a market share of 18.6%, closely following Apple.

In the next 46 weeks, from November 8th to November 14th, Xiaomi’s single-week shipments remained above one million, reaching 1.137 million, with a share of 16.5%, closely following Apple and becoming the only one. Maintain a brand with a sales volume of more than one million in a single week.

Following Apple, Xiaomi ranks second in China's smartphones for two consecutive weeks: the world's first three-year goal | deaa ec404c290c6cd586637429ac36a967b3

In this year’s Double 11, the pattern of China’s smartphone market has changed drastically. Brands that previously put pressure on Apple abdicated or even disappeared, replaced by Xiaomi, and their high-end brands this year have already started.

In the double 11 war that just passed, Xiaomi’s new retail omni-channel payment exceeded 19.3 billion, a year-on-year increase of 35%. Xiaomi won a great victory in this shopping season with the theme of “charging new life”.

In Double 11, 2 billion subsidies were distributed through all channels, 500 hot products were launched, and a series of records were set. Among them, the mobile phone category took the first place in mobile phone sales on all platforms, and Tmall/Jingdong No. 1 in sales of Android phones in the 4000+ price range.

Not only did the first Redmi Note 11 series set a sales record of 1 million units, but Xiaomi’s high-end mobile phones also performed very well. Xiaomi MIX FOLD won the sales champion of Tmall/JD.com folding screen mobile phones, and Xiaomi MIX 4 swept Tmall/JD Android phones. Cumulative sales champion in the 4000+ price range.

Xiaomi 10 series and Xiaomi 11 series continue to sell well. Xiaomi has won the Snapdragon 888 high-end flagship mobile phone and won the Tmall/JD dual-platform sales champion. Xiaomi has secured the first place among high-end Android phones with more than 4,000 yuan.

It is worth mentioning that Xiaomi’s Double 11 not only broke out online channels, but also harvested from offline channels. On the eve of Double 11, Xiaomi’s homes exceeded 10,000, with sales increasing by 102% year-on-year and mobile phone sales by 113% year-on-year. .

At present, the county coverage of Xiaomi’s home has exceeded 80%. Xiaomi is using more and more sophisticated new retail to turn the traditional e-commerce carnival into an omni-channel shopping season, so that more consumers can enjoy a better new life.

Before the Double 11, Xiaomi Group’s partner and President of China and International Department Lu Weibing has already stated that Mr. Lei has set the goal of No. 1 in the sales of Xiaomi’s mobile phones in 3 years (by 2024). The Chinese market, as Xiaomi’s base camp, must also It is planned with the goal of being the first in 3 years.

Following Apple, Xiaomi ranks second in China's smartphones for two consecutive weeks: the world's first three-year goal | 1d88 e926c3bc11919e3de57e1c8d33e887c1


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