Iphone 14 | Apple iPhone 14: US launch analysis, iPhone 14 Pro and Pro Max lead US sales | apple iphone

Here are the key results from the US launch of the iPhone 14 series:

• Higher inventories than when the iPhone 13 launched last year.
• There is also plenty of stock in the Apple Stores for customers who want to buy their new iPhone 14 spontaneously.
• Some iPhone 14 Pro Max models are already in arrears with the providers.
• iPhone 14 Pro Max and iPhone 14 Pro lead early sales figures.
• Early adopters and upgraders have continued to choose the Pro models.
• Many iPhone 14 buyers are upgrading from older phones like the iPhone X Series.
• Few are switching from an iPhone 13 Pro.
• The new deep purple color is the front runner in color choices.
• Apple and carriers will have a hard time persuading iPhone 13 owners to buy an iPhone 14, as for many the differences to the cheaper iPhone 13 are too small.
• Carrier pre-order deals are similar to last year, but Verizon is no longer the frontrunner.
• Verizon, AT&T and T-Mobile are offering similar pre-order deals to last year: up to $800 off the base model and up to $1,000 off the Pro Series trade-in and unlimited plan devices.
• Verizon’s iPhone 14 Pro promotion offers an additional $200 in the form of an e-voucher card for changers. This shows Verizon to be more stingy, since last year there was an additional $500 via a Mastercard prepaid.
• The trade-in offers at the Apple Store are less attractive than last year.
• The top Apple phone trade-in prices this year are $720 for an iPhone 13 Pro Max and $600 for an iPhone 13 Pro.
• Last year the deals were better at $790 for an iPhone 12 Pro Max and $640 for an iPhone 12 Pro.