Saturday, January 28, 2023

Iphone 14 | Apple reportedly worried about iPhone 14 Plus sales and reconsidering strategy › Macerkopf | apple iphone


| 10:00 p.m. | 1 comment

Apple is reportedly “seriously” concerned about sales of the iPhone 14 Plus, the 6.7-inch non-Pro variant of the iPhone 14 lineup. Because of this, the company is reportedly considering a rebalance of its iPhone lineup for the next year.

Iphone 14 | Apple reportedly worried about iPhone 14 Plus sales and reconsidering strategy › Macerkopf | apple iphone | iphone 14 plus test 42

What will become of the iPhone Plus?

Apple retired the iPhone mini in this generation and brought out a larger iPhone 14 Plus instead. The step seems obvious, even if we miss the compact smartphone. But the trend is towards bulky cell phones, so Apple also wanted to offer a large 6.7-inch display in the lower premium price range. After all, the larger display is very successful in the pro segment. In return, the 5.4-inch iPhone 13 mini unfortunately only attracted attention with poor sales figures, which sealed the discontinuation of the model series.

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The iPhone 14 Plus could possibly suffer a similar fate. Leaker yeux1122 outlines in a post on the South Korean web portal Naver (via MacRumors), how Apple could proceed.

First, there are indications from the supply chain that Apple wants to further differentiate the Pro and non-Pro iPhones. In this case, Apple could again make the larger display a unique selling point of the Pro series. However, there is also evidence that Apple is considering a price cut on the Plus model to help the device gain momentum. A price drop on the Plus model means the standard iPhone could also get cheaper, unless Apple wants to narrow the price difference between the two models.

After all, the iPhone 15 is still a year away and yeux1122 has had both accurate and inaccurate information in the past, so rumors this early in particular should be viewed with a good deal of skepticism.

Tag: iphone design, iphone 14, apple iphone, iphone release

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