Iphone 14 | iPhone 13 is still selling significantly better than its predecessor – and Apple has high hopes for the iPhone 14 | news | apple iphone

With the iPhone, Apple has been switching to a plannable cycle for many years: new models are always presented in autumn (usually in September) and can be pre-ordered a week later. Apple doesn’t choose this date by chance: Christmas business is very important for the group – because many iPhones end up under the Christmas tree. If Apple, for example, always presented new models in January, many would refrain from giving an iPhone as a gift for Christmas – and for this reason the presentation date in the fall is perfect for the company.

However, the ability to plan the launch in autumn usually means that sales in the summer always decrease, as many customers postpone a purchase until the launch of the new models.

iPhone 13 defies the market
This year there will be other difficulties: Higher inflation is weighing heavily on many incomes and delivery problems are causing losses for many companies. As a result, the global smartphone market is currently shrinking. But loud Reuters, which cite two sources from the supplier industry, Apple defies this trend. A supplier reports that Apple’s orders are about a third higher than last year when Apple was still offering the iPhone 12.

Analysts mainly see the demographics of Apple customers as the reason behind the stable to increasing sales: Apple users are usually demographically among the higher earners – and the current inflation rates are not that important here.

Hope for iPhone 14
Despite this difficult market environment, Apple seems to have high hopes for the new iPhone models that will be released in the fall: Compared to the iPhone 13, Apple has even increased the number of pre-orders for components – the group therefore expects to deliver more iPhone models next fall than in the past year. According to the Reuters source, it is not a dramatic increase, but a noticeable increase in orders.