With a new chip strategy, Apple wants to increase sales of the Pro devices – buyers will not like that.
Apple is pursuing a new strategy
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In the past, iPhone buyers could rely on one thing: Whether it was an 11 or 11 Pro, 12 (Mini) or 12 Pro (Max), 13 (Mini) or 13 Pro (Max), all models from Apple at the time of the Market launches get the most modern chip. That will be
according to a report (via 9to5Mac)
by the well-known analyst Ming-Chi-Kuo with the iPhone 14 generation. To the annoyance of many Apple fans.
Not because of a shortage of chips: New business strategy
The new A16 chip will therefore only be used in the iPhone 14 Pro models, while the non-Pro devices will still have to make do with the A15 chip from the current iPhone 13. When reports of this kind first circulated, it was assumed that this was an emergency solution from Apple due to the general shortage of chips. No way: According to Kuo, this is a completely new business strategy that Apple intends to continue in the years to come.
However, the chip will not be the only difference between iPhone 14 and iPhone 14 Pro.
iPhone 13 falling in price: Current savings offers
According to the report, not only the different chip generations make a big difference. The iPhone 14 and iPhone 14 Max (a larger version of the iPhone 14 that replaces the iPhone mini) are not only reminiscent of an iPhone 13 because of their chip, but the design should also be similar to its predecessor. iPhone 14 Pro and iPhone 14 Pro Max, on the other hand, not only get a more powerful chip, but also a new screen design and a major camera upgrade.
“Following Kuo’s report, both 9to5Mac and Bloomberg have confirmed with independent sources that only two of the four iPhone 14 models will get a new, faster chip,”
“Although some analysts believe that Apple will use a more powerful version of the A15 chip with 6GB of RAM instead of 4GB in the new smartphones, the architecture will be the same as the iPhone 13 chips.”
Anger is inevitable
This decision is of course understandable from the company’s point of view. After all, the Pro models are more attractive to customers and Apple makes more profits. It is estimated that this tactic will make the iPhone 14 Pro even more popular than previously thought. According to Kuo, the iPhone 14 Pro should account for around 60 percent of sales of the new models by the end of 2022. Not all customers will understand that Apple does not want to equip any entry-level or mid-range iPhone models with newer features from now on.
While in the past you didn’t have to spend a lot of money for a non-Pro model and at least got new features for it, from now on you get mostly old features from the previous year for the same money. If you want a new chip or a new design, you will be forced to buy a Pro model or, in case of doubt, have to wait until Apple brings the “new” Pro features to the non-Pro models at some point – maybe years later.
Here we have summarized all the rumors about the iPhone 14 for you. We’ve also analyzed the speculated specs and tell you why the new iPhones are worth waiting for. And if you want to know in general when the next Apple keynotes are happening, check out this post.
Tag: iphone design, iphone 14, apple iphone, iphone release