The new iPhone 14 Plus has replaced the old iPhone 13 mini. Since the sales of the small model were not satisfactory, Apple introduced a new, large base model, namely the iPhone 14 Plus. But even this strategy does not want to work and, according to a new report, Apple seems to be “seriously concerned about the sales figures for the iPhone 14 Plus”.
The result could be a revised iPhone lineup in 2023. According to information from yeux1122 on the Naver portal, Apple is considering two reorientations. Apple could further differentiate the Pro and non-Pro models and make the differences clearer, but on the other hand, a price reduction for the Plus model would also be possible. The iPhone 14 Plus is available from 1149 euros, the small iPhone 14 Pro from 1299 euros. The difference is simply too small, so many users prefer to use the better Pro model.
In recent years, Apple has switched and re-evaluated its iPhone range several times. Starting with the iPhone 6 and iPhone 6 Plus, Apple initially offered small and large iPhones before launching four models, two standard and two high-end, with different materials, colors and camera features. With the iPhone 13 Pro, Apple introduced the same camera systems across all Pro models, unlike previous years when more advanced camera capabilities were reserved for the largest iPhone only.
With the iPhone 14 and iPhone 14 Pro, Apple has opted to offer two standard and two high-end models: two 6.1″ models and two 6.7″ models. Both the iPhone 14 Pro and iPhone 14 Pro Max have the same cameras and design, the only difference being the larger battery of the iPhone 14 Pro Max.
It remains to be seen what strategy Apple will pursue with the upcoming iPhone 15. One can assume that the focus will be on the Pro models, which continue to sell significantly better.
Tag: iphone design, iphone 14, apple iphone, iphone release