Apple’s new iPhone 14 Plus has been on the market for a week. According to a report from Taiwan, business with the new standard iPhone, which will be delivered for the first time with a 6.7-inch screen, is doing worse than Apple had hoped. This is said to have already been the case with the regular iPhone 14, because this year there seems to be particular interest in the (more expensive) Pro models.
Total sales not discounted
Like the electronics journal DigiTimes, which appears in Teipei, citing informed circles from Apple’s supply chain writesthe “initial sales of Apple’s new iPhone 14 and iPhone 14 Plus” were said to be “lower than expected”, “although the first wave of market reactions to the higher-priced iPhone 14 Pro and 14 Pro Max were enthusiastic”.
For Apple’s suppliers and manufacturers, this means that the group could reduce orders for the iPhone 14 and 14 Plus. This would possibly take place in the second half of the month. However, the DigiTimes sources also stated that despite the differences in sell-through between the Pro and non-Pro iPhone models this year, total shipments across all iPhone 14 models will not be lower than the iPhone 13 -Row. Because the iPhone 14 Pro and 14 Pro Max, which are much more attractive because they have a better camera and the Dynamic Island, sell better. Since the devices are more expensive, Apple could even see an increase in sales — or at least keep sales the same.
How many iPhones are ordered?
It is currently unclear how many new iPhones Apple will deliver in total this year. The estimates vary between 95 and 80 million units. The well-known analyst Ming-Chi Kuo from TF International Securities had already warned of “matt sales” for the iPhone 14 and 14 Plus. This was already evident from the pre-orders; the devices are currently still available quite quickly. Whether Apple’s product segmentation strategy has really failed remains to be seen, however, as the higher average priced Pro models seem to make up for it.
The iPhone 14 Plus, with its large screen, remains controversial. It replaces the iPhone 13 mini, which analysts say has had comparatively poor sales. It performed well in the Mac & i test and appeals in particular to users for whom the iPhone 14 Pro Max is too expensive. However, at 1149 euros it is anything but cheap. The iPhone 13 mini with its 5.4-inch screen, on the other hand, costs 800 euros.
Tag: iphone design, iphone 14, apple iphone, iphone release