Mac Life 11/2022: These are the most important topics
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All new features for your iPhone: Finally iOS 16 is here! In our big cover story we show you what the new operating system has to offer.
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Now it’s getting extreme: The new Apple Watch Ultra clearly stole the show from the iPhone at launch. In the new issue you will find out what the extreme sports watch can do.
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Don’t disturb me iPhone!: Are you overwhelmed by notifications, messages, apps? No problem, the focus mode brings peace to your everyday life – with iOS 16 more than ever!
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The view into the notebook
Editor-in-Chief Sebastian Schack
As part of the Code Conference, Tim Cook took a look back and spoke about his biggest disagreement with Steve Jobs.
We are in the pre-iPhone era. The device itself is finished and the software also appears presentable. What is still being discussed is which business model Apple should best agree with the mobile phone providers. According to his own account, Tim Cook took the approach that we had all known at the time for years: mobile operators sell subsidized mobile phones in order to attract customers who then do not have to pay the full price of the device.
Steve Jobs was a little more convinced of the radiance of the iPhone. He wanted the wireless carriers to ditch the subsidies and instead cede a portion of the proceeds to Apple. At the launch of the iPhone in 2007, Jobs got his way. But just a year later, Apple reversed Cook’s course. Tim Cook says today that this decision had a massive part in sending iPhone sales skyrocketing. Always good to hear that even a Steve Jobs was wrong in good time.
Sincerely,
Sebastian Schack
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