Which of the four new iPhone 14 models is the best-selling?
The devices were in September presents. A new study by the price comparison portal Idealo gives detailed insights into how popular the new iPhone 14 models are. The data check was carried out in October. It shows the actual distribution of iPhone 14, 14 Pro, 14 Pro Max and 14 Plus since mid-September.
The indications from the Asian supply chain are confirmed that buyers in this country are also much more likely to buy the Pro model. Between the 37th and 39th calendar week, demand for the iPhone 14 Pro accounted for around 50 percent. No model was in demand anymore. For comparison: Just 5 percent bought an iPhone 14 during this period.
demand has shifted
In the meantime, the demand has shifted somewhat. In week 43, the iPhone 14 accounted for around 30 percent of demand. The iPhone 14 Pro came in at just under 40 percent.
iPhone 14 Plus developed into a slow seller
According to the study, the iPhone 14 Plus started extremely weak. It came onto the market with a slight delay. It has been available for purchase since October 7th, while the other 14 models have been available since September 16th. A clear disadvantage for the Plus model. But it also developed into a slow seller due to the missing features like Dynamic Island:
In October, the demand distribution showed: The iPhone 14 Plus only achieved 4 percent. The iPhone 14 Pro Max was in demand six times as often. It’s the most expensive model. The high-end version goes over the counter for over 2000 euros.
After all, the plus model then went up to 10 percent demand. The reason for this, however, is likely to be a significant drop in prices in the 41st calendar week.
The price curve of the iPhone 14 Pro and 14 Pro Max remained very stable in the first few weeks. But now there are also discounts for the basic iPhone 14 model with 128 gigabytes. The device leaves Apple known meanwhile also manufacture in Indianot only in China.
Up to 11 percent discount on the iPhone 14 possible
Market observations show that just four weeks after the start of sales, prices fell below 900 euros. If you look back at the last eight weeks, the iPhone 14 already had an average discount of 11 percent.
According to the study, you can save even more with the iPhone 14 Plus: Within a month, the price of the least popular of the four new models fell by around 12 percent. That is up to 150 euros compared to the RRP.
Does the demand shift during the Christmas sale?
In the weeks leading up to Christmas, it will have to be seen whether the iPhone 14 Plus will continue to gather dust on the shelves and not be bought. In any case, the tendency – as the study proves – is still clearly going towards the Pro models, even if they are more expensive…
Tag: iphone design, iphone 14, apple iphone, iphone release