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Smartphones are fueling industry growth against the trend

Hida Winkle is a tech blogger from Ohio with a degree in mass communication and a gift for writing. She is the editor-in-chief of Hida’s favorite subjects are technology and building art. She is also a huge fan of Anime and Manga.


Feb 22, 2024

By Elke von Rekowski

Reading time: approx. 2 minutes

The popularity of smartphones brings hefty sales to the industry. At €38.9 billion, the mobile phone market in this country will reach a new high in 2024, according to calculations now published by the industry association Bitkom.

PantherMedia 27956559
The smartphone and its ecosystem will also ensure growth in the industry in 2024.
Photo: PantherMedia / Andriy Popov

In the run-up to the Mobile World Congress (MWC, February 26th to 29th) in Barcelona, ​​the association paints a positive picture of the development of smartphones, apps and mobile communications. Sales and investments are increasing in all areas related to mobile devices. Compared to the previous year with sales of €38.4 billion, the increase is 1.3%. In addition, the smartphone is becoming an increasingly important information center for more and more people.

Bitkom sees the positive sales development in the areas related to smartphones as being driven by investments in the network infrastructure and increasing sales growth in the area of ​​mobile telecommunications services. With a share of €22.9 billion, voice and data services make up the largest share compared to the previous year and this segment is expected to grow by 1.9% in 2024. Network operators’ investments in mobile infrastructure are increasing even more and will rise by 3.4% to €2.4 billion by 2024. The association is therefore forecasting far better prospects for this industry than is currently expected for the general German economy this year.

Also read: Switch seamlessly from your smartphone to your laptop

Bitkom sees one reason for the positive prospects for the smartphone ecosystem – i.e. smartphones, apps and the associated infrastructure and services – in the importance for users. According to the survey, 67% of smartphone users now do without a separate camera and 41% use it to replace their landline phone. But alarm clocks, radios, wristwatches and the use of a ticket machine are also becoming unnecessary for many people. Smartphones are used as navigation systems and as payment systems instead of credit cards.

Reading tip: How more sustainability can be achieved with smartphones etc

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