Iphone 14 | iPhone 14 Plus: Apple very concerned about poor sales figures – and reconsidering the next generation | news | apple iphone

With the iPhone 12, Apple introduced another smartphone model: the iPhone mini. This is a variant with a smaller 5.4″ display, but with similar innards to the regular iPhone. But shortly after the market launch in 2020, the first reports emerged that the small iPhone was not selling very well. Nevertheless, it produced Apple a successor in the form of the iPhone 13 mini – but this model is also said to have fallen well short of expectations in terms of sales figures.

Apple took action and replaced the iPhone mini with a model with a larger screen: The iPhone 14 Plus comes with a 6.7″ screen – just like the Pro Max. The competition has been offering non-high-end models for many years Devices with a larger screen – Apple previously had to resort to the expensive Pro Max models.

Also failure?
But the iPhone 14 Plus does not seem to find many buyers either: Shortly after the market launch, there were reports that Apple even stopped production for a short time because the model found so few buyers. Mainly the iPhone 14 Pro and Pro Max are popular with customers – but the regular iPhone with a larger screen hardly meets with customer interest.

Adjustments on the iPhone 15?
According to “yeux1122“, which has already accurately published Apple internals in the past, Apple is considering two different strategies – but basically wants to stick to the iPhone Plus. Apple could still release the iPhone 15 Pro and Pro Max (or Ultra, the name is not yet known). further distinguish it from the other models in terms of functionality and price in order to make the other models more attractively priced.

Apple is also considering a price reduction: Cupertino is currently selling the iPhone 14 Plus for $899 (€1,149 in Germany). With the iPhone 15, the Plus model could come down in price to reach more customers. However, this would bring the price of the iPhone 15 Plus very close to the iPhone 15 without the name suffix – so the group could also adjust the price of this model downwards.