column
March 28, 2024
By Martin Eisenlauer
Reading time: approx. 2 minutes
Martin Eisenlauer describes himself as a nerd. In his column for VDI nachrichten, the experienced tech editor promises to illuminate the bizarre and often misunderstood aspects of the technological world in a humorous way.
Let’s be honest: do you really use social media for activities that deserve the word social? In the past few weeks I have taken a critical look at my usage behavior on Instagram, I found myself quite anti-social there.
What great ideas were those that Facebook, Myspace & Co. once came up with. Web 2.0 was supposed to connect the world, transfer knowledge, overcome boundaries, and simply make everything more beautiful and better.
Pretty much the opposite happened: on X, people tell me how stupid I am. Linkedin makes me believe that in addition to working a 60-hour week, I could still happily raise children and found a social impact start-up on a voluntary basis. Instagram shows me recipes for sugary cakes or tips for more effective training next to the cleavage of young women. And so I end up confused and overwhelmed on Tiktok, where I happily smile and watch dog videos while ignoring my herding dog Lina.
No room for free thinking in the echo chamber
The social impact of social media is devastating. On a personal level, anxiety disorders, insecurity and depression, including suicide, are frequently discussed consequences. In society, there are also social divisions, a brutalization of the culture of discussion and tolerance, and the rise of extremist parties. In addition, the networks eat up an incredible amount of time and the echo chambers built up in them are so dense that they take away the air from which you can think freely.
“Then why don’t you just stop?” you might ask (not entirely wrongly). Because to this day I keep telling myself that there is valuable content among all the trivialities and toxic nonsense. And because, like so many addicts, I love the poison that harms me.
We all fall for it, craving likes and distraction
Social media is the new smoking: We know it’s bad for us – and we use it anyway. The operators of the networks employ armies of psychologists who ensure that the respective apps trigger our reward centers. And we fall for it, craving likes, approving comments and mindless distraction like a junkie for the next shot.
What you’re left with in the end is an empty feeling of anger at yourself after you’ve scrolled away pointlessly for hours. And the profound realization that social media has nothing to do with social behavior.